Well, hello there!
It’s a new month with more growth and changes here at Sew McCool!
I know you’re curious to see the SewMcCool March 2014 blog earnings, so let’s get on with the meat of this meat-and-potatoes post.
Traffic from February included 23,577 page views, and increased in March to….
…nearly 10,000 more, at 33,106.
Now…..some of the increase was due to a bit of luck – my ribbon shamrock post went somewhat viral, being shared by a top Pinterest maven and then eventually landing on the social media site Stumble Upon, in addition to multiple Facebook shares, blog features on great blogs including Craftypod and Tatertots & Jello, and traffic from two crafting idea sites I love, Craftgawker and CraftGossip.
As I watched the traffic roll into my site for that specific post, I worried! (what will happen when St. Patrick’s Day is over???) But while the post by far was the most popular in March, I thankfully still would have had an increase without it – though 20% of my views for this one post is quite a lot:
Interestingly, the third highest post was a no-sew headband tutorial that I “refreshed” from my previous blog, from November 2012. Though the tutorial was a solid one to begin with, it didn’t have a modern main photograph. I took some new photos, submitted the project to different referral sites – including Pinterest – and the post that was “old” became “new” again.
I’ve read that continuing to share older posts is also great for SEO, so it’s a good thing that the headband post was plucked from obscurity!
Tell you about the money, right?
In February this blog earned $43.72, without expenses. Of that, $39.34 was earned from Google Adsense.
In March, this blog earned……
Ten times more: $433.87.
Let’s look at the breakdown!
Sponsorships and Affiliates: $362.09
Google AdSense: $71.78
In February I said I would actively seek sponsorships, and I followed through. Each week I reached out to a company or two that I thought would be a good match for this blog. I asked four different shops/companies, and two didn’t respond at all, but two said yes!
Now, I don’t want to overload this blog with more than 2-3 sponsored posts a month. But, if I can partner with sponsors who have products that I know you will love and will want to use for your sewing and fiber arts crafting – and not, say, sponsors who sell window cleaner or something – I’m guessing you’ll be okay with that, because if you’re like me, you enjoy seeing what’s available to those of us who love to craft and sew.
If you’re a blogger…don’t be afraid of reaching out to potential partners/sponsors. If you think a company might be good fit to work with….
No one will yell at you. Chances are the worst you’ll get is silence.
And silence isn’t so bad, right?
And right now I’m enjoying planning posts for my sponsors! (If you think your business is a good fit to partner with SewMcCool, don’t hesitate to reach out – just check out my sponsorship page for more info.)
And as promised last month, I said I’d share my expenses and time spent writing SewMcCool.com.
So – here you go:
Supplies, like fabric, etc: $116.84 (and part of this was 20% off because I teach at my local quilt shop)
VaultPress: Once-yearly fee for daily site backup: $55
Facebook sponsored posts: $30 (something I plan to stop here in the second quarter, now that the blog is a little more established)
Mad Mimi (newsletter affiliate): $10.93
Total expenses: $252.62
Net income for March 2014: $181.25
That’s a great improvement, so this month I can buy a week’s worth of groceries with that, rather than the dinner I could buy last month. 🙂
Or maybe I should just keep that in the bank, right? After all, to earn that $181.25, I worked about 35 hours each week….so well below minimum wage. I believe work on the blog did increase my Etsy shop sales by a couple of hundred dollars in March, so that’s something to consider. I don’t fold my Etsy monthly sales into this report because the Birdsong shop has operated as its own entity for several years before I began concentrating on the blog.
This month – April – I’m writing a couple of guest posts that I’m excited about, and will continue reaching out to potential sponsors who I think are good fits for this blog.
So I want to know – if you’re a fellow blogger, what’s your opinion of sponsored posts? And as a reader – do you mind them? When do they feel forced or inappropriate to you? Do you mind when bloggers post them? I’d love to chat with you about that.
Anyway…enough about the money topic until next month! Thanks for joining me in my journey so far….I appreciate each and every one of you.
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